About Us: The Basic Baby Co. Story

How we were born…

basic baby co. was conceived from the desire to simplify shopping for your must-have basic baby essentials. Sure, decorating the nursery is fun – what’s not to love about choosing adorable crib sheets that match baby’s wallpaper and mobile? But your baby checklist extends far beyond this. It is a (surprisingly) long list of small but essential accessories for baby. For many expecting and new parents, as well as friends, family, and colleagues wishing to celebrate and spoil baby, the marketplace of baby products is uncharted territory. Precious hours are spent researching what baby needs, the best products for baby, and where to get them. This leaves one feeling just a little lost and slightly overwhelmed.

And so… basic baby co. was born! We made your baby checklist, did the research for you, and offer a one-stop solution that delivers all your basic baby essentials right to your door!

Our little personality…

If we do say so ourselves, we are quite particular and very determined! Committed to our goal of offering customers a simple, convenient, and efficient experience, we do not compromise on quality. This is reflected both in the products we carry and how these products are offered: detailed product descriptions, options for customization, and competitive pricing! Our customers know what they are getting, get what they want, and get it done without wasting time or money. Also, we are quite chatty, very social, and practice good manners! That means we love hearing from our customers, appreciate feedback, and offer excellent customer service.

Our likes (and our dislikes)…

At basic baby co. we love that families come in all shapes and sizes! We believe that every parent has the right to do what is best for both them and their baby. We do not make assumptions about any particular family constitution, parenting practice, or gender stereotype. What we promote is the physical and mental health and well-being of all children and families: We believe that every baby, child, and parent has the right to receive unconditional love, care, and support. These core values are reflected in our choice of language, the products we carry, and how these products are offered.

Where we come from…

basic baby co. is a mother-daughter venture – a testament to the life-long relationship of unconditional love, support, and friendship between parent and child. Located in Vancouver, BC, basic baby co. is a proudly Canadian company.